Williams F1 Liveries
Campaign 2023

We collaborated with the Williams F1 team to bring to life a campaign centred on new liveries designed by fans. Williams teamed up with Gulf, and to celebrate the partnership, the team provided one of its race cars for fans to design their own livery. We created an animation featuring the most popular designs to show how they would look in real life, then let fans vote for their favourite. Williams went on to produce the winning livery, designed by a real F1 enthusiast, and raced with it throughout the entire season, allowing the whole world to witness it.

Agency / Production: POD LDN