Williams F1 liveries 2023

We worked together with the Williams F1 team to bring a campaign to life around the new liveries designed by fans. Williams teamed up with Gulf; to celebrate the union, they provided one of their race cars for the fans to design their own livery for the vehicle. We created an animation for the most popular creations to show how the designs would look in real life and then let them vote for their favorite. Williams then actually manufactured the winning livery design created by a real F1 enthusiast and raced with it for the entire season so the whole world could witness it.

Agency / Production: POD LDN